We are excited to share some amazing news with you. The following article is our press release announcing our new €1.5M funding round. Our Unleashd subscription service for mobile games has seen rapid growth, and we couldn’t be happier. Please enjoy reading!
Unleashd is built on experience from our founders who worked many years in game development before founding the company. Hence, we can relate to our partners and strive to put publishers' needs first. We understand how frustrating it is to use a service that has some vague algorithm that calculates your revenue share so we decided to be 100% transparent. Standard Google Play service fee is 30%, Unleashd takes 20%, while Publishers get 50% of the subscription revenue share. However, for each subscription retained after the initial 12 months both Google Play and Unleashd shares are reduced to 15% each, giving publishers a total of 70% subscription revenue share.The publishers’ share is then divided between Unleashd partners calculated each month for each subscriber separately. There are two types of revenue share included in the Publisher share: Conversion incentive and Engagement Revenue Share.
Multiscription announces new €1.5M funding round as its Unleashd subscription service for mobile games sees rapid growth.
Unleashd is a unique Google Play subscription service that complements existing free-to-play revenue streamsFunding is led by existing investors Sisu Game Ventures and includes Tigrim, The Danish Growth Fund (Vækstfonden) and others
Copenhagen, January 10, 2023 - Danish mobile gaming start-up Multiscription has secured a new round of funding to support the growth of its Unleashd service, a subscription-based alternative to existing free-to-play marketing and monetization. This latest investment of an additional €1.5M was led by Sisu Game Ventures, with additional funding from Sweden’s Tigrim and The Danish Growth Fund, the state-backed, independent fund which invests in Danish start-ups. This is the group behind the previously announced investment of €800,000 in September 2021.
Subscription-based gaming is expected to be worth $24.1 billion per year by 2030, according to a new report from Grand View Research, with mobile gaming projected to see the highest growth of any platform at 16.8 percent per year. This is due both to the ubiquity of mobile phones and the fact that mobile is the primary gaming platform of consumers in markets such as India, Brazil and much of Asia.
Unleashd is a unique mobile games subscription service that gives publishers an alternative to existing free-to-play (F2P) monetization that works alongside their existing revenue streams. Mobile publishers can easily add their games to the Unleashd subscription app, with gamers able to play games without disruptive ads, accessing exclusive benefits such as score multipliers, character upgrades and unique in-game items. Gamers can test out Unleashd for free for seven days, after which the service costs from 4.99 Euros per month.
Right now, there are 22 games included in the monthly subscription, including Conduct This!, Bonfire 2 and the newly-integrated Tiny Rails from Trophy Games; new games are being integrated all the time.
The investment is crucial to Multiscription’s growth plans as it allows the company to expand the development team behind the Unleashd platform and further enhance the technology used to onboard new developers and their games.
“This new funding is a great vote of confidence in our work to show mobile game publishers that there is an alternative to existing monetization models. It will help us scale up our team and technology and enhance our in-game monetisation design capabilities, a service we provide to our publisher partners to create the best subscription offers. On top of this, we are working towards the iOS launch in early 2023,” said Teis Mikkelsen, Co-Founder and CEO of Multiscription.
Mobile gaming accounts for more than half of all game revenues globally, yet very little has changed regarding how publishers monetize their games. Unleashd offers a fresh approach to discovery and monetization, taking a subscription model we know consumers like and giving it a mobile-first twist. We are excited by what Teis and the team are building, and its potential to disrupt the F2P status quo,” said Samuli Syvähuoko, Founding Partner at Sisu Game Ventures.Publishers joining the service are still able to offer rewarded ads and in-app purchases, but Unleashd provides an opportunity to create extra exclusive offers that are only available to subscribers.
Find more information on Unleashd website: https://www.unleashd.com/
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About Multiscription: Multiscription is a mobile games-focused start-up founded and led by games industry veterans Teis Mikkelsen and Martin Walfisz. It aims to reshape the mobile games landscape by bridging the gap between paid and free-to-play mobile games. The company’s first offering, Unleashd, is a mobile games subscription service designed to combine the convenience and value of a premium subscription service with the in-game benefits of free-to-play titles. Find out more at www.unleashd.com
For further information, please contact:
Big Games Machine
Charlie Eaton
Email: charlie@biggamesmachine.com
© Multiscription ApS 2021
