Unleashd is a brand new subscription service for mobile games. If you are curious about what we do, please continue reading. In the upcoming weeks, we will present to you a series that introduces and describes Unleashd. This week we will talk about our Subscription Revenue Share Model.
Unleashd is built on experience from our founders who worked many years in game development before founding the company. Hence, we can relate to our partners and strive to put publishers' needs first. We understand how frustrating it is to use a service that has some vague algorithm that calculates your revenue share so we decided to be 100% transparent. Standard Google Play service fee is 30%, Unleashd takes 20%, while Publishers get 50% of the subscription revenue share. However, for each subscription retained after the initial 12 months both Google Play and Unleashd shares are reduced to 15% each, giving publishers a total of 70% subscription revenue share.The publishers’ share is then divided between Unleashd partners calculated each month for each subscriber separately. There are two types of revenue share included in the Publisher share: Conversion incentive and Engagement Revenue Share.
The founders of Unleashd, who worked for many years in the game development industry, built Unleashd based on personal experience. This means we can relate to our partners and we strive to put publishers' needs first. We understand how frustrating it can be to use a service that uses a vague algorithm to calculate your revenue share, and so we have decided to be 100% transparent.
Let’s break down the numbers. The standard Google Play service fee is 30%, Unleashed takes 20%, and Publishers receive 50% of the subscription revenue share. However, for each subscription retained after the initial 12 months, both Google Play and Unleashd shares are reduced to 15%. This gives publishers a new total of 70% subscription revenue share. The publishers’ share is then divided between Unleashd partners calculated monthly for each separate subscriber. There are two types of revenue share included in the Publisher share: Conversion Incentive and Engagement Revenue Share.
Conversion Incentive: To put in simple terms, the first dollar made by the user paying the subscription fee will always go to the publisher that converted their player to a subscriber through their game. As long as the player remains subscribed to Unleashd, the incentive will be paid out each month regardless if the player continues to play the publisher’s game or not. This means that the publisher can make $1 per month through players that have churned for their game.
Engagement Revenue: The rest of publishers’ share is divided between publishers based on each individual subscriber’s play time. For example, if a subscriber played game A for 7 hours in March and game B for 3 hours in March, publisher A will get 70% of the engagement revenue from the subscriber’s fee and publisher B will get 30% for March.
In the image above you can see we have stated that the Unleashd Subscription normally costs $9.99. However, for a limited amount of time, Unleashd offers an “early bird intro” for only $4.99.
Next week we will present to you the Network Effect.
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